Join us on a thrilling journey that charts the rise of Garret, a visionary entrepreneur, and his remarkable transformation from a brand newcomer to an e-commerce sensation!
In this case study, we’ll delve into the tale of how e360Digital partnered with Garret to bring his existing brand to the bustling world of Amazon.
From cracking the Amazon code with captivating listings to tackling ASIN conflicts head-on, we navigated every twist and turn of this adrenaline-pumping ride.
And that’s not all! Get ready to be electrified by our magical marketing expertise, to discover a powerful arsenal of diverse strategies and to witness a 360 degree transformation of Garret’s business.
It’s high time to dive into the resolute commitment of e360Digital to excellence and Garret’s passion for success which was fused to create a stirring journey that will redefine the meaning of Amazon success for any newbie like you.
Fasten your seatbelts for this thrilling journey. On your marks, get set, let’s begin!
Starting off, Garret’s brand already existed before he joined forces with e360Digital. But, he wanted to introduce his brand in the dynamic world of Amazon too. So, we kickstart this project armed with US products, catalogues, and comprehensive market research, to establish Garret’s Amazon business in the competitive niche of Tools & Home Improvement.
With no prior experience in the Amazon realm, Garret entrusted us with the task of guiding him to success. The first product, in high demand and made in the US, was the starting point, and we’ve since launched a total of 5 products, all offering the benefit of a high ticket price exceeding $250.
Understanding the importance of making a strong start, we advised Garret to invest more upfront, knowing that the potential rewards outweighed the initial costs. Adopting a competitive market pricing strategy, we constantly monitored Garret’s Amazon account and optimized it on a weekly basis to ensure maximum visibility and sales potential. Leveraging the benefits of Fulfillment by Amazon (FBA) was a no-brainer, allowing us to streamline inventory management and focus on restocking strategies to meet customer demand.
Here is what we achieved after implementing these strategies:
Recognizing that a captivating listing is crucial for success on Amazon, we tackled the initial challenges of improving the listing image and optimizing the product description. We realized that Garret lacked experience in image listing, optimization, backend keywords, and design, so we stepped in to provide our expertise and guidance. And guess what? His products started to gain the limelight!
There is no doubt in the fact that facing accomplishments are the essence of challenges and struggles that we initially face. You will be amused to know that we do face initial hurdles. So, navigating the complexities of Amazon’s product identification system, we encountered a UPC (Universal Product Code) conflict with the ASIN (product identifier) in the Amazon catalogue.
To address this, we meticulously presented evidence from GS1.org to prove the legitimacy of Garret’s products and ensure seamless integration into the platform.
This monthly graph profit is a reflection of our successful implementation of marketing strategies, Amazon tactics and timely changes:
The journey with Garret has been nothing short of remarkable, as we achieved several significant milestones together. Garnering a multitude of positive reviews in a short period added to the credibility and reputation of Garret’s Amazon store.
Furthermore, we successfully launched multiple products, expanding the product range and customer base in a short span.
Do you want to know that how we used our marketing expertise and drizzle some magic to let potential customers discover Garret’s products? If yes, then let us break the ice. First, we understand the importance of bridging marketing gaps, we recognized that customers were yearning for good quality products in the Tools & Home Improvement niche.
It was our light bulb moment. To tackle this, we diligently provided proper guidance to buyers, thereby adding value to their purchases. Some of our key takeaways were:
To maximize visibility and boost sales, we explored a range of marketing strategies, including dynamic pricing, coupons, promotions, and discounts. Regular monthly reports and constant coordination with Garret ensured that we remained agile in our approach.
Timely optimization emerged as a recurring challenge, but we swiftly adapted our approach to ensure the consistent improvement of product listings, thereby enhancing search rankings and sales potential.
In the initial stages, we faced a brain-squeezing challenge to generate reviews from our clients. However, we expertly utilized coupons to incentivize customers to leave authentic feedback, thus establishing trust and credibility for Garret’s brand.
This journey with Garret provided us with invaluable insights. We learned the importance of demand-driven high ticket pricing and the benefits of incorporating product variations from the very beginning.
We know how hectic and mind-boggling it is for a newbie to build a brand and start his business on Amazon. But don’t you worry, let’s level up your Amazon game with us. Here are some expert advice from our professionals that will help you to kick start your journey:
Before any product launch, thorough market research is a must. Understanding the demand and competition enables informed decisions and enhances the chances of success.
The e-commerce landscape is ever-evolving, and we advise continuous research and innovation to stay ahead of the curve and remain relevant in the market.
Backend optimization, listing enhancement, and the strategic use of videos are essential for improving product visibility and attracting potential customers.
While Amazon is a potent platform, external traffic generation through social media channels can significantly boost product visibility and sales.
Securing brand registry with Amazon offers numerous advantages, including greater control over product listings and protection against unauthorized sellers.
Building on the success achieved in the US market, we are excited to announce that we have commenced operations in Canada and Mexico as well.
Garret’s journey to Amazon’s success has been a testament to our commitment to excellence and our passion for empowering clients. Together, we transformed his brand, navigated challenges, and celebrated achievements.
We extend our heartfelt gratitude to Garret for entrusting e360Digital with his Amazon business aspirations. It has been an exhilarating journey of growth and success.
Discover how e360Digital can help transform your business on Amazon and beyond. Visit our website to explore more success stories and learn about the comprehensive services we offer. Contact us today for potential collaboration and your journey to success!
July 18, 2023